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  • Fusion Investments Ltd:
    Capturing East African Investment Opportunities

      Phil Goodwin from Fusion Investments Ltd, a sponsor company at the marcus evans European Pensions & Investments Summit 2011, discusses the investment opportunities in Eastern Africa.

    Interview with: Phil Goodwin, Chairman, Fusion Investments Ltd


    The five countries of the East African Common Market (Kenya, Uganda, Rwanda, Tanzania and Burundi) present fast-growing, dynamic economies, stable politics and good institutions, yet are under-exploited by investors and under-represented in emerging markets portfolios. This region can no longer be ignored, as the East African Common Market removes trading barriers between the countries, and as physical barriers are overcome by massive infrastructure development, says Phil Goodwin, Chairman, Fusion Investments Ltd.

    From a sponsor company attending the marcus evans European Pensions & Investments Summit 2011 in Montreux, Switzerland, 16 - 18 May, Goodwin shares his expertise on how Chief Investment Officers can capture East African investment opportunities and offers advice on asset allocation.

    Why do you consider Eastern Africa an investment hot spot?

    Phil Goodwin: The combined regional population exceeds 145 million, with a GDP of USD 185 billion in 2010. The creation of the East African Common Market (EAC) has given rise to a coherent, almost borderless market for investors to tap into. Investors looking to invest outside the Western economies look for growth, but many do not realise that East Africa has had pretty impressive growth rates – an average of five to six per cent per annum over the last 10 years. This might be slightly behind the Asian economies, but it is a long way ahead of what Western investors perceive Africa to be like.

    There is a reality perception mismatch here. The economies in this part of the world are more attractive than they are thought to be. That then creates a price opportunity, making it possible to buy good quality assets for much better value than in other emerging markets, such as in Asia or South America. It is a question of exploiting the price gap.

    What are the risks of investing in East Africa?

    Phil Goodwin: The risks are the same as in other growing markets or developing economies. Investors should make sure they understand local economies and politics, and have the right investment procedures in place.

    Investors who assess Africa to be difficult or complicated to invest in are usually painting a very broad-brushed view of the whole continent. Africa is big and diverse in terms of institutions, the level of governance available and political risks. We consider East Africa to be a stable part of the continent – political systems are good, the rule of law is firmly in place, there are good quality financial markets to operate in and good institutions to work with.   

    Which industries, sectors and countries would you recommend?

    Phil Goodwin: East Africa is yet to be dominated by mineral or oil wealth, therefore the economies in the region are quite balanced. There is a strong food and farming related business sector, and the many infrastructure developments are stimulating the construction sector.

    The emergence of a large, increasingly prosperous middle class is fuelling growth in consumer businesses, which can make for very interesting investments, especially in these cash driven economies. There is huge domestic demand for good housing, healthcare, consumer products, cars and decent infrastructure.

    What is your outlook for the future?

    Phil Goodwin: The EAC economies are in fundamentally sound, with a lot of that growth directed towards improving infrastructure. That will have a lasting effect on the prosperity of the region and the sustainable rate of growth.

    The ongoing economic integration and a common currency could happen over the next 10 years, making the region a must have on every investor’s portfolio. 

    Sarin Kouyoumdjian-Gurunlian
    Press Manager
    marcus evans, Summits Division
    Tel: + 357 22 849 313

    About the European Pensions & Investments Summit 2011

    This unique forum will take place at the Fairmont Le Montreux Palace, Montreux, Switzerland, 16 – 18 May 2011. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The summit includes presentations on dynamic asset allocation, risk management frameworks, European pension and financial market reform, and new portfolio models.

    For more information please send an email to or visit the event website

    marcus evans group - investment sector portal

    Please note that the summit is a closed business event and the number of participants strictly limited.

    About marcus evans Summits

    marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit 

    About Fusion Investments Ltd

    Fusion African Access LP (FAALP) is a closed-end investment platform into the high-return but difficult to access East African (EA) region, managed by Fusion from its offices in Kenya, Rwanda, Uganda and the UK. Fusion is FSA regulated. FAALP is GFSC regulated in Guernsey.

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